The fashion industry is one of the industries that has the greatest impact on climate change and reinforces socio-economic inequalities around the world. I founded Little Yogi 6 years ago to directly address this situation.
Fast-fashion, or disposable fashion, is a worrying problem for our planet. The supermarkets offer you new items, every week, at ever lower prices. A lower quality with ephemeral trends, this is what strongly contributes to overconsumption.
The equivalent of a clothes truckload is thrown every second in the world.
To be able to offer clothes at such low prices, the big corporations do mass production, where there are few or no labor standards. Oxfam counts more than 50,000 young girls in textile slavery in India alone. It would be foolish to consider the health of our planet without considering the health of all living beings on it!
From the cultivation of the fiber, the raw material, to its transformation into fabric, through dyeing, washing and transport, the impact of a small piece of clothing is much greater than we think! 25% of the chemicals produced worldwide are used in textiles and 20% of the world's water pollution comes from textiles, due to dyes.
For the past 6 years, we have been trying to have a 360° vision in terms of eco-conscious actions;
- We make sure to have ethical partnerships, official documentation allowing us to validate that the health of the workers is respected. Whether it is in the harvest field or in the workshop;
- The clothes are created and made in Quebec;
- Our clothes are all made from organic/ecocert/recycled materials;
- We develop designs that are free of gender stereotypes so that all children can wear them;
- Our patterns are evolutionary and allow children to wear them 5-6x longer than a big box item;
- The quality of the materials is such that the garments last long, wash after wash;
- The inks used are non-toxic, the prints are digital and water-based;
- The labels of our clothes are plantable (wild flowers);
- Our shipping envelopes are recyclable and compostable.
- Our productions are always in limited quantities. This is sometimes an irritant for the consumer, but it allows us to avoid accumulating inventories and losses of clothes that end up in landfills.
We produce 400% more clothes than 20 years ago.
My wish is to encourage you to consume less, to consume better.
I wish that your Little Yogi have multiple lives. May they see your children have the privilege of tumbling freely in the fields.
My promise is to always continue to put our values at the center of all our actions. To continue to educate ourselves to improve our processes and reduce our environmental impact.